Small Business Saturday is a not-for-profit, grassroots campaign, which exists to promote small UK businesses — primarily on the first Saturday of December, but in reality — supports throughout the year. The campaign encourages businesses to promote themselves and work with other small businesses and consumers to 'shop local' - supporting independent businesses in their community.
Delivering consistent and regular communication to existing and potential clients is vital for business engagement. Getting it right takes a lot of trial and error, and what works for one business may not work for another, but communication is key, making sure you deliver your message on brand and in the tone of voice that your audience relates to.
Offering credit terms to customers is a solid strategy for building business relationships and increasing sales, but with 62% of SMEs reporting that they are struggling with late payments, it’s vital that companies are proactive in making sure that they have a clear understanding of their customer’s ability to pay invoices before setting out terms and conditions.