Are you saying the right thing at the right time?
Today, there are so many channels to communicate with; these include social media, email campaigns, telephone, face to face, mail campaigns and more. Determining which works for your business may take some time, but it is worth testing which platform works for you. In preparation for this, it is worth putting together a communications plan.
Having a communications plan is an effective way to plan, track and measure ROI. You can include statistics on how a post or email is performing. This is a great way to quickly identify which posts have worked and which haven’t – and it will help you learn and grow. A communications plan doesn’t need to be overly complicated – just whatever works for you, even a simple spreadsheet will do the job.
Within the plan you should think about any upcoming events, awareness days or popular holidays e.g.
A plan can also make sure you are keeping content varied and offering plenty of opportunities for engagement.
Undertaking a review of competitors’ communications is also a useful exercise and will enable you to see what others are doing well; what aren’t they doing well and where you can improve on this.
In addition to this, it can be used outside of marketing. For example, what services they offer, how good is their customer services team. For communications, this is a great what to see what they are doing and what is working for them.
To put it concisely, communication is critical; plan, plan and plan again, define goals and re-evaluate goals. The business and marketing worlds are constantly shifting, so change with them.
What our customers say
The team at identeco have been a pleasure to deal with and have gone above and beyond to deal with our bespoke needs. They have enabled us to improve our business strategy and make us feel more comfortable in the businesses we are trading with. I would not hesitate to recommend their services to any business that require such piece of mind when trading in the B2B market space. We look forward to being a valued client for many years to come
Bobby Russell
Managing Director at Contact FinanceWe have used identeco's service for several months and found it to be excellent value for money.
Sean Hemmings
Credit ReformBrilliant product and team. This is our second year using the product and it has been very useful. The identeco system itself is user friendly, with large levels of easily readable and useful information. The supporting team are friendly and knowledgeable.
Kevin Billingham
CFS Representative Senior at FedEx Express UK LimitedI've used identeco several times now and it's provided me, as a freelance Social Media Manager, with a huge amount of reassurance when considering taking on new clients. I've been able to check their financial status and I can be pre-warned if they don't have a favorable payment history!
Laura
Social Media Manager at Virtually SavvySuch excellent value for money. I use the portal everyday for checking out business stability. Marketing lists have enabled me to reach my audience and increase business growth
Sonya
Managing Director at Adore Your OutdoorsThe interface is really easy to use and the information available on companies performance helps us decide to extend credit and on what terms. The mail data available is an added bonus and the annual cost is amazing. Customer support is real people. and I cannot recommend a credit check and business support package that is better value
Guy Sinclair
Managing Director at Modus Agencyidenteco is a great platform for any business. It provides a great service and at a great price. We were slow to start but now use the service at least once a day. The team even set up a free training session to ensure we get the best from the software.
Andy
Managing Director at Hayward MillerVery good
EU Radici Ltd
Fantastic Product. For the price, I had a slight reservation as to how helpful this was going to be. I should NOT have been worried - 5 Stars and an Excellent Product!
RJ
Ops Director at Richard Jefferies LimitedGreat product, great service - Easy to use tool that helped our marketing campaign. The data was good quality and very useful. Customer service was really quick and efficient whenever I had a question, which makes the whole thing even better!
Ceri Rogers
Managing Director at NS Events Group LtdService is good, and the turnaround for traces is fast. Highly recommend.
Rebecca
Legal Clerk at Ward HadawayI have used the service on a few occasions to check out businesses details and have been impressed by their service and how thorough the details are. With one particular company highlighted to me that it was not safe to do business with them - so it made me think twice about engaging them. Their customer service is excellent too and all the staff are extremely helpful if you get stuck.
Sadie Skipworth
Social Media Manager at Sadie Skipworth Social MediaExcellent, friendly service with fast turnaround of the results. Just what I was looking for!
Alison Miller
Senior Research Executive at Scott Porter ResearchBeing able to obtain information in one place saves time, and the fee charged on an annual basis is cost effective.
Mike
Managing Director at Debt Solve UKThe portal has become an intrinsic part of our account opening process; giving us the ability to understand credit terms for our customers and set them accordingly. For the price, it's become invaluable to our business.
Oliver
Sales Director at CJUK
