Ways to grow your business
Focus on Customer Service
Perhaps more important than winning new customers, is retaining existing ones. It’s not just price than wins at the end of the day; Customers are more likely to return if they experience a great service. Providing excellent customer service will generate the most positive marketing tool there is: word of mouth. Positive recommendations and reviews are the number one way to attract new customers.
Network
Whilst we appreciate that exhibitions and networking events are on hold for the time being, there are many online channels in which you can meet prospects. For B2B businesses, local networking groups or Chamber of Commerce branches have been holding virtual events which can be attended via Zoom or Google Hangouts. For B2C, use features such as Facebook and Instagram Live to showcase new products or launch new services.
Offer a Free Trial
Free trials are a proven way to develop relationships with new customers and pull them into your sales funnel. This could be a trial of a service or a small sample. Perhaps a free trial of your product isn’t viable so consider an alternative. Advice and tips are always beneficial to other businesses. What you need is something to attract attention and draw your customer in.
Provide discounts and promotions
In addition to free trials, attract customers by offering rewards such as bulk or repeat order discounts. You can also make sure that your business stands out in a crowded market by offering a discount code via your website, digital marketing or social media.
Have a great website
We’ve said it before, and we’ll say it again – your website is your shop window and should be refreshed often. It does not need to be complex, but it is a great way to communicate offers, product updates and industry news to your audience. Keep it up to date. If you need help here, visit controlaccount.com who can build a website to your brief, budget and timescale.
Start a conversation with your customers
It’s no longer enough to talk at your audience. A great brand will start a conversation with them. Social media channels are a great way to do this. Ask questions and respond to all queries (but don’t engage with trolling) and be present. If you are an e-commerce brand, you will maximise impulse buys here. If social media isn’t for you, consider a live chat facility.
Use online marketing
There is no time like the present to invest in online marketing. During the pandemic, people are spending more and more time online. Considerations could be Google AdWords, social media advertising or email campaigns. For emails campaigns, there are many broadcast platforms available – MailChimp is basic but easy to use, Activ Campaign is another good one. Most of them have a free, basic option so have a play around. And if you need a marketing list for your new prospects or want to understand how accurate your data is then remember, these features are included in an identeco Business Support Toolkit subscription.
Understand your market
Have you ever undertaken any market research? Do you know who the big players in your industry are and why they are so successful. It’s worth investing some time into market research. This could include focus groups to understand the behaviours of your target audience or it could be a full marketing report to help you understand your competitors. For more information, click here
What our customers say
The team at identeco have been a pleasure to deal with and have gone above and beyond to deal with our bespoke needs. They have enabled us to improve our business strategy and make us feel more comfortable in the businesses we are trading with. I would not hesitate to recommend their services to any business that require such piece of mind when trading in the B2B market space. We look forward to being a valued client for many years to come
Bobby Russell
Managing Director at Contact FinanceWe have used identeco's service for several months and found it to be excellent value for money.
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Credit ReformBrilliant product and team. This is our second year using the product and it has been very useful. The identeco system itself is user friendly, with large levels of easily readable and useful information. The supporting team are friendly and knowledgeable.
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CFS Representative Senior at FedEx Express UK LimitedI've used identeco several times now and it's provided me, as a freelance Social Media Manager, with a huge amount of reassurance when considering taking on new clients. I've been able to check their financial status and I can be pre-warned if they don't have a favorable payment history!
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Social Media Manager at Virtually SavvySuch excellent value for money. I use the portal everyday for checking out business stability. Marketing lists have enabled me to reach my audience and increase business growth
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Managing Director at Adore Your OutdoorsThe interface is really easy to use and the information available on companies performance helps us decide to extend credit and on what terms. The mail data available is an added bonus and the annual cost is amazing. Customer support is real people. and I cannot recommend a credit check and business support package that is better value
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Managing Director at Modus Agencyidenteco is a great platform for any business. It provides a great service and at a great price. We were slow to start but now use the service at least once a day. The team even set up a free training session to ensure we get the best from the software.
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Managing Director at Hayward MillerVery good
EU Radici Ltd
Fantastic Product. For the price, I had a slight reservation as to how helpful this was going to be. I should NOT have been worried - 5 Stars and an Excellent Product!
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Ops Director at Richard Jefferies LimitedGreat product, great service - Easy to use tool that helped our marketing campaign. The data was good quality and very useful. Customer service was really quick and efficient whenever I had a question, which makes the whole thing even better!
Ceri Rogers
Managing Director at NS Events Group LtdService is good, and the turnaround for traces is fast. Highly recommend.
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Legal Clerk at Ward HadawayI have used the service on a few occasions to check out businesses details and have been impressed by their service and how thorough the details are. With one particular company highlighted to me that it was not safe to do business with them - so it made me think twice about engaging them. Their customer service is excellent too and all the staff are extremely helpful if you get stuck.
Sadie Skipworth
Social Media Manager at Sadie Skipworth Social MediaExcellent, friendly service with fast turnaround of the results. Just what I was looking for!
Alison Miller
Senior Research Executive at Scott Porter ResearchBeing able to obtain information in one place saves time, and the fee charged on an annual basis is cost effective.
Mike
Managing Director at Debt Solve UKThe portal has become an intrinsic part of our account opening process; giving us the ability to understand credit terms for our customers and set them accordingly. For the price, it's become invaluable to our business.
Oliver
Sales Director at CJUK
