The ever-changing world of social media
You might be thinking it is merely for personal use, but how many businesses are there on social media? Finance brands, food brands, make-up brands and more have all taken to social media to narrate their story and promote their products or services. For the first time, brands are able to engage directly with their audience.
Each social network works differently in various industries, so it’s best to perform a bit of research into how others are using the platforms. For example, you might own a coffee shop, and you might notice another coffee brand retains a more professional way of speaking on LinkedIn and Twitter, whilst on Instagram and Facebook, you can use a lighter, less formal tone of voice.
But as always, it takes lots of trial and error, what works for someone else’s brand may not work for yours and vice versa. A good guide is that LinkedIn is more professional, Instagram more visual, punchy and Facebook a good all-rounder.
But what can you share?
You might not have much of your own content, and that’s okay, there are news articles and blogs all over the internet that you can share – make sure you credit where applicable. All curated content (that’s any content that you share) should be relevant to your brand to keep the content engaging and your followers on your page. Ask a question, ask for their opinion, do something to generate a conversation – Remember, it’s called ‘social’ media for a reason!
Obviously, sales posts selling your products or services, but you don’t want to do TOO many of these. People don’t want to be sold to too much, however, it is a great place to sell as people are on social media a lot. The general feeling is that a balance of 80/20 is good, with 80 being engaging content and 20 is sales posts.
Business updates, moving office? Share it. Introducing a new makeup brush? Share it. Changes to your industry or sector? Share it. Won an award? Share it. Anything appropriate to your business and customers is worth talking about.
Personal posts can work as well, as social media can be relatively relaxed and people can react more to personal posts. Of course, they won’t want to know about your flu jab, but maybe you hold an office cake bake, or you’ve decorated your shop, maybe even an ‘about the staff’ weekly post.
It doesn’t have to be serious; make sure you create a bit of fun that suits your brand, humans are designed to have fun.
What our customers say
The team at identeco have been a pleasure to deal with and have gone above and beyond to deal with our bespoke needs. They have enabled us to improve our business strategy and make us feel more comfortable in the businesses we are trading with. I would not hesitate to recommend their services to any business that require such piece of mind when trading in the B2B market space. We look forward to being a valued client for many years to come
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Managing Director at Contact FinanceWe have used identeco's service for several months and found it to be excellent value for money.
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Credit ReformBrilliant product and team. This is our second year using the product and it has been very useful. The identeco system itself is user friendly, with large levels of easily readable and useful information. The supporting team are friendly and knowledgeable.
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CFS Representative Senior at FedEx Express UK LimitedI've used identeco several times now and it's provided me, as a freelance Social Media Manager, with a huge amount of reassurance when considering taking on new clients. I've been able to check their financial status and I can be pre-warned if they don't have a favorable payment history!
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Managing Director at Modus Agencyidenteco is a great platform for any business. It provides a great service and at a great price. We were slow to start but now use the service at least once a day. The team even set up a free training session to ensure we get the best from the software.
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Managing Director at Hayward MillerVery good
EU Radici Ltd
Fantastic Product. For the price, I had a slight reservation as to how helpful this was going to be. I should NOT have been worried - 5 Stars and an Excellent Product!
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Legal Clerk at Ward HadawayI have used the service on a few occasions to check out businesses details and have been impressed by their service and how thorough the details are. With one particular company highlighted to me that it was not safe to do business with them - so it made me think twice about engaging them. Their customer service is excellent too and all the staff are extremely helpful if you get stuck.
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Social Media Manager at Sadie Skipworth Social MediaExcellent, friendly service with fast turnaround of the results. Just what I was looking for!
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Senior Research Executive at Scott Porter ResearchBeing able to obtain information in one place saves time, and the fee charged on an annual basis is cost effective.
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Managing Director at Debt Solve UKThe portal has become an intrinsic part of our account opening process; giving us the ability to understand credit terms for our customers and set them accordingly. For the price, it's become invaluable to our business.
Oliver
Sales Director at CJUK
