ADDRESS APPENDING Enhance the performance of your data
Accurate and effective address cleansing and appending service
Address Appending
Did you know that there are over 9,000 property moves each day? There are sadly over 1600 deaths each day. There are an average of 300 changes to P.A.F (Postcode Address File - a database that contains all known delivery points and postcodes in the UK) each day due to operational structures of the postal delivery system managed by Royal Mail. It's also estimated that 1 in 5 businesses lose a customer each day due to inaccurate addresses. You can probably work out from this that data ages very quickly.
identeco's address appending services help businesses and organisations to stay sharp when it comes to their customer and prospecting data. Using our address cleansing and validation services, we can help maximise the quality of your data - whether that be b2b or b2c, which in turn will help drive better performing communications, elevate customer satisfaction, and increase sales opportunities.
Simply provide the data you would like examined and we will send you a report of clean data, together with a list of any items we could not identify within 24 hours.
Accuracy
Ensure accurate postal address in line with P.A.F and Royal Mail records
Improve ROI
Reduce wasted marketing spend and demonstrate a responsible approach
Execute best practice
Safeguard your brand reputation and avoid fines for nuisance marketing
Enhance data
Update missing elements in your database
Improve brand reputation
Provide a better brand experience for your customers
Streamline data
Remove duplicates and rejected data
What are the benefits of address cleansing?
Engaging with your prospects and customers is something your business will be doing every day - whether this be via telesales services, digital marketing communication or branded mail services. We all know that these activities are a solid way of increasing sales and promoting your brand.
However, in 2018, handling data became a little trickier and organisations had to change their way of working to meet GDPR guidelines - and overall, this is being managed well. However, there is one clause that many businesses are overlooking: GDPR Article 5 states that all (opted-in and authorised) personal data is to be kept clean and accurate to meet compliance regulations. (It's important to note here that if you are storing any personal data that is not positively opted in, you need to delete it). Our address cleansing (and all our data cleansing and enhancement services) enable businesses to meet these requirements.
By regularly cleansing your data, you will avoid fines for non-compliance, improve your customer experience, increase engagement in targeted communications, create more sales opportunities, reduce wastage and the admin of returned mail and execute better decision-making.
How does the service work?
As a subscriber to identeco Business Support Toolkit, our data cleansing services will help you to identify where your address files have missing information, are duplicated, or incorrect. In those areas, identeco will advise where we can enhance or improve your address data, providing a count and cost per unit. Once we have completed a full address cleanse, reformatted to P.A.F and run a final screen for accuracy, we will return it to you in an agreed format and deliver it securely to your identeco dashboard.
We use trusted worldwide data sources to offer the most comprehensive service to our subscribers.
What our customers say
The team at identeco have been a pleasure to deal with and have gone above and beyond to deal with our bespoke needs. They have enabled us to improve our business strategy and make us feel more comfortable in the businesses we are trading with. I would not hesitate to recommend their services to any business that require such piece of mind when trading in the B2B market space. We look forward to being a valued client for many years to come
Bobby Russell
Managing Director at Contact FinanceWe have used identeco's service for several months and found it to be excellent value for money.
Sean Hemmings
Credit ReformBrilliant product and team. This is our second year using the product and it has been very useful. The identeco system itself is user friendly, with large levels of easily readable and useful information. The supporting team are friendly and knowledgeable.
Kevin Billingham
CFS Representative Senior at FedEx Express UK LimitedI've used identeco several times now and it's provided me, as a freelance Social Media Manager, with a huge amount of reassurance when considering taking on new clients. I've been able to check their financial status and I can be pre-warned if they don't have a favorable payment history!
Laura
Social Media Manager at Virtually SavvySuch excellent value for money. I use the portal everyday for checking out business stability. Marketing lists have enabled me to reach my audience and increase business growth
Sonya
Managing Director at Adore Your OutdoorsThe interface is really easy to use and the information available on companies performance helps us decide to extend credit and on what terms. The mail data available is an added bonus and the annual cost is amazing. Customer support is real people. and I cannot recommend a credit check and business support package that is better value
Guy Sinclair
Managing Director at Modus Agencyidenteco is a great platform for any business. It provides a great service and at a great price. We were slow to start but now use the service at least once a day. The team even set up a free training session to ensure we get the best from the software.
Andy
Managing Director at Hayward MillerVery good
EU Radici Ltd
Fantastic Product. For the price, I had a slight reservation as to how helpful this was going to be. I should NOT have been worried - 5 Stars and an Excellent Product!
RJ
Ops Director at Richard Jefferies LimitedGreat product, great service - Easy to use tool that helped our marketing campaign. The data was good quality and very useful. Customer service was really quick and efficient whenever I had a question, which makes the whole thing even better!
Ceri Rogers
Managing Director at NS Events Group LtdService is good, and the turnaround for traces is fast. Highly recommend.
Rebecca
Legal Clerk at Ward HadawayI have used the service on a few occasions to check out businesses details and have been impressed by their service and how thorough the details are. With one particular company highlighted to me that it was not safe to do business with them - so it made me think twice about engaging them. Their customer service is excellent too and all the staff are extremely helpful if you get stuck.
Sadie Skipworth
Social Media Manager at Sadie Skipworth Social MediaExcellent, friendly service with fast turnaround of the results. Just what I was looking for!
Alison Miller
Senior Research Executive at Scott Porter ResearchBeing able to obtain information in one place saves time, and the fee charged on an annual basis is cost effective.
Mike
Managing Director at Debt Solve UKThe portal has become an intrinsic part of our account opening process; giving us the ability to understand credit terms for our customers and set them accordingly. For the price, it's become invaluable to our business.
Oliver
Sales Director at CJUK
